I have several blogs, one personal, one for work, and another for a hobby.

I’ve learned that it is very important to clearly define the “category” your blog might be about. This is easier for work or hobby related blogs.

First: what do I mean by this and why is it important?

People who are buying links on blogs often want to buy links from sites “topically” related. These buyers hold the belief that search engines give more value to links from topically related sites than off-topic content. These people also believe that links from relevant sites will drive more traffic, and this logic makes sense.

Now that I’ve explained why defining your “topic” is important, let’s talk about how you do it:

1. Give your blog a title or mission statement (visibly placed) that states the topics you intend to cover
2. Create categories for archiving that are sub-topics of your parent topic
3. Tag each posting with accurate descriptions of the theme
4. Try to write titles for your posts that have relevant keywords. It’s tough to do this all the time, but this is a good guideline.
5. Get links from related bloggers, or comment on related blogs (many comments will have links back to your blog)

When we sell links on your blog (see blogrollplease.com if you want to make money on your blog), we can sell them for more if you have clearly defined the thematic category of your blog.