March 9, 2009

Mobile Phone Viruses: A Summary

Posted in Hosted Blog Post at 10:01 am by serentripity

You get a strange message on your Bluetooth-enabled smart phone. The display says that someone from a Panasonic phone wants to send you a message—accept or not? You press no but the message returns. And the message keeps returning and returning…

Are you aware of what to do next? Do you even suspect or realize that your mobile device is about to be infected with one of about 150 known mobile-device viruses? What are the options for mobile phone virus protection?

Mobile phone viruses like Cabir, uses Bluetooth to infect users, and is found in some 30 countries worldwide, including the United States. So why aren’t mobile viruses well known in this country? A mobile-device virus could one day steal your identity or lock you out of your house!

In order for there to be mobile viruses, there must be a dominant operating system. After years of proprietary, and therefore diverse, operating systems, smart-phone manufacturers have begun adopting Symbian 8 as their platform of choice. It is estimated that in 2006 Symbian has about 70 percent of the world market for all phones, and Microsoft Windows Mobile has about 10 percent, while the rest is a combination of lesser-used platforms. In the United States, Symbian historically was only about 10 percent of the market. Thus, we haven’t seen or been affected by mobile-device viruses, as Europe and Southeast Asia have.

Below are the top ways that viruses are transferred.

Bluetooth viruses:
Mobile devices can get infected in four known ways, with Bluetooth the most pernicious. You’d think that after years of e-mail-based computer viruses, people would know how not to infect themselves with a virus–that they shouldn’t, for example, open an attachment sent by a stranger.

Memory cards:
If people start sharing memory cards to swap photos and music on their phones, we could start to see viruses spreading much faster in the mobile universe. This method might also install a Bluetooth virus.

MMS viruses and downloads:
A third way for a mobile device to get infected is via a Multimedia Message Service (MMS) virus such as Commwarrior.

Protection is coming:
Many companies are now offering mobile phone anti-malware protection and combined with mobile phone anti-theft protection. Expect greater protections to be on the market as mobile phone proliferate and operating system standards consolidate.

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Google Analytics vs. Omniture: Which One is Right for Me?

Posted in Contextual Link Ads at 9:19 am by serentripity

A lot has changed since the early days of Google’s entrance into web analytics, and because of the rapid-fire frequency of Google’s product enhancements, getting up-to-date reviews and insight into the products is a challenge.

A search on Google for “Google Analytics vs. Omniture” serves a page full of results that largely predate Google’s (perhaps) most significant and recent update, which occurred at the end of October, 2008.  This update was so significant that the NY Times covered it.

The perception that GA is inferior to Omniture because it is free persists despite the increasing difficulty documenting significant service level or qualitative differences.

However, prior to October of 2008, much of the perception of Omniture’s superior flexibility had to do with the ability of the marketer to modify data immediately and retroactively through multiple advanced segmentations.  In Google’s October 2008 update, it offers all of this  for free, obfuscating the differences between the two products.

Mobile Phone Analytics

While marketers debate “Google Analytics vs. Omniture”, the conversation about mobile phone analytics has taken a back seat.  Mobile phones are not like Internet browsers. The methods used by Google Analytics and other web analytics packages don’t work properly on mobile phones.  The need for free iPhone and Android analytics is increasing as mobile web access does.  Marketers often make the erroneous assumption that Google Analytics and Omniture report cell phone data adequately.  Companies like Flurry Mobile Analytics provide a high quality, free service comparable to Google Analytics.

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March 6, 2009

Emerging iPhone Spyware Trend

Posted in Sponsored Blog Post tagged , , , , at 5:10 am by serentripity

When the iPhone came out, many people believed that it would exist largely immune to the malware that plagues PC based devices.

However, in December, 2008, researchers at Finnish cybersecurity firm F-Secure identified spyware for the iPhone manufactured by Mobile Spy that monitors phone activity.  The company’s website claims that the software “records every SMS and logs every call including phone numbers with durations. View real time results in your private online account.”

The company positions itself as providing a service that has taken the moral high ground, appealing to concerned parents and those suspecting their spouse of cheating.

“Mobile Spy will reveal the truth for any company or family,” the company’s website boasts. “You will finally learn the truth about [your family members’ or employees’] call, mobile-Web and text-message activities by logging into your Mobile Spy account from any computer. The world’s first iPhone spy software!”

The Legal Reality Behind Mobile Spyware

Nearly all spyware is used illegally according to experts.

ITProportal wrote, “‘Use of the {spyware} software is almost certain to involve the committing of a criminal act which breaks the Regulation of Investigatory Powers Act (RIPA)’, according to Sue Cullen, an expert in surveillance law at Pinsent Masons, the law firm behind OUT-LAW.”

Anti-Spyware Software for the iPhone

Mobile Spy’s software can be combated with “Virus Barrier”, Intego’s anti-virus program for the Mac.  As of this writing, there is no solution for the PC, as Intego requires users to run the program from their Mac.  However, plans to offer iPhone mobile security software to other platforms may be developed.

November 19, 2008

Tracy Zabriskie

Posted in Whatnot / Etc. at 7:15 am by serentripity

Is this guy for real?

Tracy Zabriskie – ugh.

October 22, 2008

Increase PageRank, Increase Revenue

Posted in Blogging tagged , , , , , , , , , , , , , , at 8:43 am by serentripity

Unfortunately, most text ads are related to how much PageRank your blog has. BlogRoll Please, like many ad networks, pays much higher monthly rates for blogs with a high PageRank.

So how can you increase PageRank?

The easy answer is links. The more links you get, the higher your PageRank will go (this is a simplistic explanation).

If you are a wordpress blogger (on the wordpress domain), you can add a handful of descriptive tags to your post. These tags will get you links (and therefore PageRank) from other WordPress pages.

You can also comment on other WordPress bloggers posts (while logged in). We advise you to post thoughtful comments, don’t just post for the sake of posting. Have something to contribute and post comments. The more you do, the more PageRank will come back to your page.

Other than that, ask your friends who have websites or blogs to link to you.

Try to get 10 links from friends and post on others’ blogs two times a week, and put up a post on your blog at least 3 times a week.

That’ll get your PageRank up and your ad revenue doubling or tripling.

Once you have a blog pulling in about $200 / month (which I do), you can create 5 more blogs.

June 11, 2008

Blogging For Money: Clearly Define Your Topic

Posted in Blogging tagged , , , at 7:00 am by serentripity

I have several blogs, one personal, one for work, and another for a hobby.

I’ve learned that it is very important to clearly define the “category” your blog might be about. This is easier for work or hobby related blogs.

First: what do I mean by this and why is it important?

People who are buying links on blogs often want to buy links from sites “topically” related. These buyers hold the belief that search engines give more value to links from topically related sites than off-topic content. These people also believe that links from relevant sites will drive more traffic, and this logic makes sense.

Now that I’ve explained why defining your “topic” is important, let’s talk about how you do it:

  1. Give your blog a title or mission statement (visibly placed) that states the topics you intend to cover
  2. Create categories for archiving that are sub-topics of your parent topic
  3. Tag each posting with accurate descriptions of the theme
  4. Try to write titles for your posts that have relevant keywords. It’s tough to do this all the time, but this is a good guideline.
  5. Get links from related bloggers, or comment on related blogs (many comments will have links back to your blog)

When we sell links on your blog (see blogrollplease.com if you want to make money on your blog), we can sell them for more if you have clearly defined the thematic category of your blog.

June 4, 2008

Bloggers Signing Up For Link Sales

Posted in Blogging tagged , , , , , , , , at 8:44 am by serentripity

So we launched blogrollplease.com and we’ve had a number of bloggers sign up.

We have about $30,000 of media spend from buyers lined up for bloggers who want to sell links.

The question I most commonly get is: “how much can I make on my blog?”.  Every blog is different, and Paul, our analyst, can give a good estimate for each site, but what we are seeing is that the average blogger should be making about $200 – $500 / month.

If you are an “A List” blogger with tens of thousands of visitors every month, you might be able to put Google AdSense on your site and make a few thousand.  But if you’re not drawing thousands of people to your site every day, we can sell your text ads for more than you will get from Google.

So what can you do to increase the value of your blog on our network?

The more links you get from other sites, the more value your blog will have.  You can get links by tagging our blog, or asking your friends for links.

Anyway, if you are blogging and not making any money off of it, have us give you a free estimate.  More than likely, we’ll be sending you checks for hundreds of dollars next month.

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Partner Message from Kaspersky Lab:

You get a strange message on your Bluetooth-enabled smart phone. The display says that someone from a Panasonic phone wants to send you a message—accept or not? You press no but the message returns. And the message keeps returning and returning…

Are you aware of what to do next? Do you even suspect or realize that your mobile device is about to be infected with one of about 150 known mobile-device viruses? What are the options for mobile phone virus protection?

Mobile phone viruses like Cabir, uses Bluetooth to infect users, and is found in some 30 countries worldwide, including the United States. So why aren’t mobile viruses well known in this country? A mobile-device virus could one day steal your identity or lock you out of your house!

In order for there to be mobile viruses, there must be a dominant operating system. After years of proprietary, and therefore diverse, operating systems, smart-phone manufacturers have begun adopting Symbian 8 as their platform of choice. It is estimated that in 2006 Symbian has about 70 percent of the world market for all phones, and Microsoft Windows Mobile has about 10 percent, while the rest is a combination of lesser-used platforms. In the United States, Symbian historically was only about 10 percent of the market. Thus, we haven’t seen or been affected by mobile-device viruses, as Europe and Southeast Asia have.

Below are the top ways that viruses are transferred.

Bluetooth viruses:
Mobile devices can get infected in four known ways, with Bluetooth the most pernicious. You’d think that after years of e-mail-based computer viruses, people would know how not to infect themselves with a virus–that they shouldn’t, for example, open an attachment sent by a stranger.

Memory cards:
If people start sharing memory cards to swap photos and music on their phones, we could start to see viruses spreading much faster in the mobile universe. This method might also install a Bluetooth virus.

MMS viruses and downloads:
A third way for a mobile device to get infected is via a Multimedia Message Service (MMS) virus such as Commwarrior.

Protection is coming:
Many companies are now offering mobile phone anti-malware protection and combined with mobile phone anti-theft protection. Expect greater protections to be on the market as mobile phone proliferate and operating system standards consolidate.

May 21, 2008

How Much Can a Blog Make Me Per Month?

Posted in Blogging tagged , , , , , , at 2:51 am by serentripity

Let’s just jump right to it.

You’re wondering how much you can make from your blog every month.

The answer is: at least $240 per month within six months if you take the right steps.

If you have a blog that you love, and you are writing fairly often (every few days), this is completely do-able.

I suppose if you want to just manufacture blogs about whatever is on your mind, you could make $240 x 5 per month, but I think the content would suffer and most readers will be able to see through a thinly veiled cloak of intent.

But if you can take the time to just keep writing, well then…I don’t see why you wouldn’t be able to generate $240 x (number of blogs you can write in a month).

So what’s the secret?

I’m going to write about that tomorrow. Stay tuned.

Making Money With Your Blog

Posted in Whatnot / Etc. tagged , , , , , , , , at 2:29 am by serentripity

Hello.

This is my first post about a topic I’ve been following for quite awhile: how to make money with your blog.

Most bloggers don’t try to make money with their blog, but the potential is there. They just need to take advantage of it.

I also am part of a group that just launched our service to help bloggers make money. You can read about our service or sign up BlogRoll Please!.

This blog will give tips on the techniques that will help maximize the value of your blog so you can make decent money.

Revenue Potential

Not everyone can blog full-time, but most bloggers out there do not know their options for making money. I am going to give these tips. And I’m not going to just push the service I am part of. I believe in transparency – so there it is. I am excited about the service I am a part of and want to make all of you bloggers as much as I can.

But there are other services out there as well. And I will do my best to educate you on all of them so you can earn the money the market is willing to pay you.